Consumer businesses built for how East Africa actually buys.
Four companies. One operating system.
Each business runs and runs on shared payments, delivery and technology built by the holding company.
Combo Guy
Shoes.
- CustomerInternational-school teens
- PaymentsMTN MoMo · Airtel · COD
- MarketUganda → Kenya
Chargd
Tech products.
- CustomerTeens & gift-buying parents
- Guarantee7-day replacement
- MarketKampala
Chief
Car rentals.
- CustomerEvents, travellers & everyday riders
- BookingOnline, confirmed on WhatsApp
- MarketKampala
Wearfaga®
Clothing brand.
- CustomerStreetwear buyers, local & abroad
- PaymentsMTN MoMo · Airtel · COD
- MarketUganda → worldwide
Why this region, why now.
The youngest market on earth
East Africa's median age is under 20. The customers we serve today are the region's spending power for the next forty years.
Payments already went mobile
Mobile money is the default, not cards. We build checkout, verification and cash-on-delivery around it from day one.
Trust is the real product
Fakes and bad listings dominate informal markets. Real-unit photos, condition grades, written guarantees and a human on WhatsApp win the sale.
Build once, launch many.
Every new company launches on infrastructure the group already owns — so each one is faster and cheaper to start than the last.
Shared across the group
- Technology — one in-house stack powers every storefront, admin and dashboard.
- Payments — MoMo, Airtel and cash-on-delivery with hand-verified settlement.
- Fulfilment — Kampala delivery tiers from same-hour express to weekly standard.
- Customer service — WhatsApp-first support on a single line.
Compounding advantages
- Cross-sell — customers move between brands (e.g. Combo Guy → Chargd codes).
- Same audience — the same students and gift-buying parents shop both brands.
- Lean by design — no outsourced dev, agencies or rebuilt back-offices.
- Regional path — Uganda proves the model; Kenya and the wider EAC follow.
We're building the group. Build it with us.
We're speaking with investors who want exposure to East African consumer growth through operating businesses, not slide decks. Reach out for the deck, current numbers and the use of funds.